What I do

Web management first. Marketing automation second.

No social media. No fluff. Just the essentials that keep your business running online and growing.

🖥️

Webmaster & site management

Your external webmaster — updates, security, backups and monitoring so your site stays live and up to date.

Framer

Shopify

Squarespace

Wix

🖌️

Site creation & redesign

New site or full redesign — from Figma wireframe to live. Built to convert, optimised for performance.

Framer

Shopify

Squarespace

Wix

Figma

🖥️

Platform migration

Migrating to Framer or Shopify — zero data loss, SEO redirections preserved throughout.

Wix →Framer

→Shopify

SEO

Maintenance

✉️

Email marketing & automation

Flows and campaigns that convert subscribers into buyers — and keep them coming back. Fully automated.

Klaviyo

Brevo

Mailchimp

Omnisend

Flows

Segmentation

⚙️

Marketing automation

Connect your tools, eliminate manual tasks and build workflows that run without you.

Make

Zapier

CRM

Integrations

📊

Audit & digital strategy

Site, email and funnels — a clear picture of where you stand and a prioritised roadmap forward.

Audit

Roadmap

Analytics

HOW IT WORKS

From first message to results in 4 steps

01

Discovery call

30 minutes to understand your site, your tools and your goals. Free, no commitment.

02

Discovery call

30 minutes to understand your site, your tools and your goals. Free, no commitment.

03

Discovery call

30 minutes to understand your site, your tools and your goals. Free, no commitment.

04

Discovery call

30 minutes to understand your site, your tools and your goals. Free, no commitment.

About Me

Elvira Baratiny

Webmaster & Digital Marketing Consultant

🇺🇸

English

🇫🇷

French

🇪🇸

Spanish

5+

Years experience

EU

Remote

Available for new projects

Behind The Websentials

Hi, I'm Elvira — a webmaster and digital marketing consultant based in Paris, originally from Martinique. I've spent 5+ years helping businesses build, manage and grow their online presence.

Before launching The Websentials, I founded a digital agency where I worked hands-on with e-commerce brands, SMEs and entrepreneurs — managing websites, setting up email automations, coordinating developers and building systems that work without constant oversight.

Whether it's a quick fix or an ongoing partnership, I keep things simple: clear communication, realistic timelines, and a site that actually works the way you need it to.

English C1 · French native · Spanish B1 · Available for remote work across Europe and French-speaking markets.

Find me on Malt

ONGOING PARTNERSHIP

Your digital operations, handled monthly.

Monthly retainers for businesses ready to delegate. All prices on request — every engagement is scoped to your specific needs.

Webmaster

Email Marketing

Automation

Fullservice

Basic

1h / month

For small sites that need to stay online and up to date.

CMS, plugins & theme updates

Weekly automated backups

24/7 uptime monitoring

SSL certificate maintenance

Email support — 48h response

Get a quote

Most Popular

Premium

3h / month

For businesses with regular content updates and modifications.

Everything in Basic +

Content updates (text, images, pages)

Monthly SEO technical check

Monthly performance report

Priority support — 24h response

Get a quote →

Plus

6h / month

For e-commerce brands and high-traffic sites.

Everything in Premium +

Light development & new sections

Third-party integrations management

Monthly strategy call 30 min

Slack support — 4h response

Get a quote →

Webmaster

Email Marketing

Automation

Fullservice

Basic

1h / month

For small sites that need to stay online and up to date.

CMS, plugins & theme updates

Weekly automated backups

24/7 uptime monitoring

SSL certificate maintenance

Email support — 48h response

Get a quote

Most Popular

Premium

3h / month

For businesses with regular content updates and modifications.

Everything in Basic +

Content updates (text, images, pages)

Monthly SEO technical check

Monthly performance report

Priority support — 24h response

Get a quote →

Plus

6h / month

For e-commerce brands and high-traffic sites.

Everything in Premium +

Light development & new sections

Third-party integrations management

Monthly strategy call 30 min

Slack support — 4h response

Get a quote →

FREE RESOURCES

Diagnose your digital presence — for free.

5 free audits to identify what's holding your business back online. Answer a few questions and receive personalised results and recommendations by email.

🖥️

Free audit

Website audit

Is your site actually working for your business? Speed, mobile, security, visibility — find out in 2 minutes.

Take the audit →

🛍️

Free audit

E-commerce audit

How much revenue are you leaving on the table? Identify the friction points in your customer journey.

Take the audit →

📧

Free audit

Email audit — e-commerce

Are your emails working as hard as they could? Flows, campaigns, deliverability — get your score instantly.

Take the audit →

💼

Free audit

Email audit — services

For service businesses and B2B. Evaluate your email strategy and find your quick wins.

Take the audit →

📍

Free audit

Google Business audit

Are you visible when local customers search for you? A 5-question check on your Google presence.

Take the audit →

🚀

More tools coming soon

Email ROI calculator, Shopify migration checklist and more.

🖥️

Free audit

Website audit

Is your site actually working for your business? Speed, mobile, security, visibility — find out in 2 minutes.

Take the audit →

🛍️

Free audit

E-commerce audit

How much revenue are you leaving on the table? Identify the friction points in your customer journey.

Take the audit →

📧

Free audit

Email audit — e-commerce

Are your emails working as hard as they could? Flows, campaigns, deliverability — get your score instantly.

Take the audit →

💼

Free audit

Email audit — services

For service businesses and B2B. Evaluate your email strategy and find your quick wins.

Take the audit →

📍

Free audit

Google Business audit

Are you visible when local customers search for you? A 5-question check on your Google presence.

Take the audit →

🚀

More tools coming soon

Email ROI calculator, Shopify migration checklist and more.

Each audit is reviewed personally. You receive your results and tailored recommendations within 24 hours.

FAQ

Everything you need to know

5 free audits to identify what's holding your business back online. Answer a few questions and receive personalised results and recommendations by email.

Do you work with clients outside France?

Yes — I work remotely with clients across France, Europe and French-speaking markets. All communication can be in English or French.

What platforms do you create websites on?

I create new sites on Framer, Shopify, Wix and Squarespace. For WordPress, I offer management and maintenance but not new builds.

How quickly can you start?

For one-off projects, I can usually start within 1–2 weeks of contract signing. For retainers, onboarding takes 3–5 days.

What happens if I need more than my monthly hours?

Additional hours are billed at a fixed hourly rate, always with your written approval beforehand. No surprises.

Do I need to sign a long-term contract?

One-off projects have no minimum duration. Retainers require a 3-month minimum, then roll month-to-month with 30 days' notice to cancel.

I don't have a brief ready — can you still help?

Absolutely. The discovery call is exactly for that — I ask the right questions and write the brief for you.

Do you manage social media?

No — I focus on websites, email marketing and automation. For social media I can recommend trusted specialists.

How do I send update requests?

Via a dedicated Tally form (Sérénité & above) or Slack (Partenaire & Full Service). Everything is tracked and confirmed within 24 hours.

Do you work with clients outside France?

Yes — I work remotely with clients across France, Europe and French-speaking markets. All communication can be in English or French.

What platforms do you create websites on?

I create new sites on Framer, Shopify, Wix and Squarespace. For WordPress, I offer management and maintenance but not new builds.

How quickly can you start?

For one-off projects, I can usually start within 1–2 weeks of contract signing. For retainers, onboarding takes 3–5 days.

What happens if I need more than my monthly hours?

Additional hours are billed at a fixed hourly rate, always with your written approval beforehand. No surprises.

Do I need to sign a long-term contract?

One-off projects have no minimum duration. Retainers require a 3-month minimum, then roll month-to-month with 30 days' notice to cancel.

I don't have a brief ready — can you still help?

Absolutely. The discovery call is exactly for that — I ask the right questions and write the brief for you.

Do you manage social media?

No — I focus on websites, email marketing and automation. For social media I can recommend trusted specialists.

How do I send update requests?

Via a dedicated Tally form (Sérénité & above) or Slack (Partenaire & Full Service). Everything is tracked and confirmed within 24 hours.

Ready to stop managing your site yourself?

Ready to stop managing your site yourself?

Book a free 30-minute discovery call. No pitch — just an honest conversation about what your business needs.

Find me on Malt

Or email me directly: hello@thewebsentials.com